Looking at Google, one gets struck by the rather Orwellian aspect of entering a search term and being observed in a dispassionate, distant and fascinated manner by Big Brother. Looking at the trends that people use in looking, it comes close to that totalitarian character of George Orwell’s 1984 book, but that is the reality of our period. Google aren’t good or bad. It’s just IS, and with that understanding, people can adjust to the new SEO boundaries and how to manage and capitalize not just on the wealth of knowledge that search engines gather.Machine learning in SEO offers excellent info on this.
Let’s drop the Big Brother comparison, because when we started searching for things on the Internet, it became just another aspect of our paradigm shift to the idea that everything we were searching for on the Net was just out of our control in the search results. The collection and dissemination of data is a fact of life. As a business one should quickly become accustomed to the idea and look for positive, competent ways to harness that strength. Because awareness is really power in this situation, and if you or a company you ‘re hiring can get a handle on the market you want to control and dominate to deliver your sales message or well-placed online advertising, then you’re ready to watch your sales double, quadruple, etc.
The true value of the company can be transformed by a staff SEO specialist or a firm that recognizes the importance of search engine optimisation. The idea is really very simple: bring your company , product or service into the traffic or search results of people seeking your product or service. This is it. Web Performance.
It doesn’t seem so hard to overcome when you look at it this way. What you may fail to realize is that there are millions of businesses and companies out there that have already recognized this reality and have gone on to pursue their fortune in that field. You’ll need an edge, which is something most rivals lack.
It is here that the fundamental principle of personalized search comes into play. Each time you ask Google or any other search engine for details, you see, whether you’re a millionaire or Joe-Nobody surfing the Net, the query data is stored in a database. This is first tabulated, and then cross-tabulated with other items that you and others have been looking for. Over time, the search engines create a profile of your search preferences on a personal level. The search engines, like artificial intelligence, are long in knowing you, your desires and behaviors. When you search and surf, you’ll start to see something odd happening-more and more interesting search results will start to pop up when you type.
It is a good idea before you sprint screaming back into the dark ages. If you’ve shown an interest in fishing, for example, when our neighbor is searching for musical instruments. The search engine will start returning fishing results when you search for “bass,” while your neighbor who is looking for the exact same word, “bass” will get back musical instruments that are important to him-bass fiddles, bass drums etc. This is results of a custom quest.